aha Hotels & Lodges has made several strategic changes to its leadership team, placing various highly experienced leaders in key roles. This process is all part of aha’s improved focus on the growth of its existing properties and new additions to its leisure portfolio.

Graeme Edmond, who has been with aha since its inception, will be stepping in as aha CEO, effective immediately. Graeme began his career with aha as a Sales Executive, was promoted to Sales and Marketing Executive, and ultimately assumed the role of Chief Sales and Marketing Officer for Tourvest Accommodation and Activities.

James Robb, an eight-year veteran at aha, will take over as Chief Sales and Marketing Executive. Also one of aha’s original staff members, James previously managed International Sales. His new role will encompass all Sales and Marketing activities for the business.

Gary Elmes, CEO of Tourvest Accommodation and Activities, said: “The appointments of both Graeme and James are incredibly exciting for aha and we believe that, together, they will lead the company into the future. We wish them the greatest success.” 

aha Hotels and Lodges remains committed to providing distinctive management and marketing support, and consistently improving service offerings and guest experiences across the entire property portfolio.

Keep a close eye on Tourism Update for more exciting news to come.