The City of Cape Town's Tourism and Place Marketing Branch gathered tourism industry businesses at its pavilion during World Travel Market Africa 2024 week to sign the Responsible Tourism pledge.
“This pivotal event underscores our bold commitment to fostering responsible tourism practices. It's a testament to our shared dedication to cultivating destinations that not only captivate visitors but also enrich the lives of our residents,” said City of Cape Town’s Mayoral Committee Member for Economic Growth, James Vos.
He added: “I take great pride in witnessing our industry partners and operators embrace this significant moment. For us, the recognition of responsible tourism signifies a pledge to craft destinations that are not only captivating but also sustainable and inclusive.
According to Vos, the signing of the pledge serves as a precursor to the launch of a new Responsible Tourism Charter later this year. It also aligns with the UN World Tourism Organisation's 2024 theme of ‘Sustainable Journeys. Timeless Memories’.
The objectives of the City’s Responsible Tourism drive are multifaceted:
1. Promote awareness of the specific touchpoints outlined in the City’s charter.
2. Solicit input from businesses on how the principles of responsible tourism can be seamlessly integrated into their daily operations.
3. Position the City of Cape Town as a progressive and desirable destination, committed to responsible tourism practices.
“In line with these objectives, we recently commissioned a Universal Access study. The findings of this research will be unveiled to the public during Tourism Month in September. These insights will play a pivotal role in implementing universal access measures within the tourism industry, driving responsible growth, and contributing to sustainable development,” highlighted Vos.
“I am optimistic about the economic benefits that responsible tourism practices will bring to our city. By embracing sustainability and inclusivity, we can create new economic opportunities and jobs, ensuring that Cape Town remains a vibrant and thriving destination for generations to come,” he concluded.
