Cape Town Routes Unlimited (CTRU) is set to roll out its new campaign, entitled ‘Your Best Summer Ever’. The organisation has partnered with hundreds of restaurants, hotels, tourist attractions, tour operators and health and wellness establishments to provide travellers with a variety of discount vouchers.

“Because of the economic downturn, people are looking for holiday bargains. CTRU has canvassed the industry to come up with some great deals and we are ready to welcome visitors from South Africa and abroad to enjoy their Best Summer Ever,” said Alan Winde, Western Cape Minister of Finance, Economic Development and Tourism.

Calvyn Gilfellan, CEO of CTRU, added: “Given the current trend among holidaymakers of seeking out information about a destination with their fingers rather than with their feet – in other words by going online rather than by physically visiting information offices – we will drive tourists to our website. Once there they will have access to unbeatable discounts on a variety of services that will add value to their experience in Cape Town and the Western Cape. In addition, these special offers will give them an array of opportunities to explore regions and attractions outside the city, thus taking the pressure off more popular attractions and activities while boosting the economies of lesser known areas.”

The website (www.tourismcapetown.co.za/summer) has been specifically designed with visitors from outside the Western Cape in mind. All the special offers are highlighted on a Google Map on the homepage. Users will see where in Cape Town and the Western Cape they can get a special offer, and are also able – with the help of Google Street View – to see the actual establishment or attraction offering the discount.

The campaign runs until March 31.