The first hybrid Africa Business Tourism Meetings, Incentives, Conferences and Exhibitions (MICE) Masterclass will be held on March 24 and 25.

Designed as the first hybrid Africa MICE Masterclass since its inception in 2018, this year’s event will host a limited number of in-person attendees and virtual delegates in compliance with COVID-19 protocols.

As a professional development programme, the Masterclass focuses on bringing together MICE stakeholders from across the globe to explore sustainable ways and interventions for industry recovery.

Among the speakers will be Esmare Steinhofel, Regional Director: Africa, International Congress and Convention Association, Nonnie Kubeka, Head Gauteng Events and Convention Bureau, and Kwakye Donkor, CEO of Africa Tourism Partners.

With virtual and in-person participation, the 2021 MICE Masterclass aims to serve as a yardstick to measure the safe return of physical events across the continent in the coming months.