Gauteng’s promising tourism recovery has exceeded expectations, with the province recording more than double the amount of foreign direct spend targeted for Q4 2023.
The latest figures from Statistics South Africa indicate that R30 billion (€1.4b) in foreign direct spending was netted from September to December, against a target of R13b (€67 million). International arrivals reached 2.6 million, exceeding the target of 1.6 million.
“This indicates that the tourism sector, post the COVID-19 pandemic, is getting back to normal. This can be attributed to the advancements that have been made in infrastructure development, the economic environment and the ability to increase the tourism offering in the province,” said Gauteng MEC for Economic Development Tasneem Motara, speaking at the inaugural Tourism and Tech Conference in Johannesburg on February 22.
Already a leading destination for MICE tourism, the province is seeking to further leverage its potential to host international events and conferences in 2024.
Harnessing technology
Addressing the conference, Motara highlighted the importance for the Gauteng government and the Gauteng Tourism Authority (GTA) to utilise technology for economic development in tourism and other sectors.
“It is vital for us to recognise the immense potential that lies within this space and leverage it to propel our tourism industry forward. Gauteng, with its vibrant cities, rich cultural heritage, and diverse landscapes, stands to benefit greatly from the integration of technology into its tourism sector,” said Motara, referring to innovations such as virtual reality (VR) tours used in marketing initiatives and artificial intelligence (AI) tools.
“Technology, without a doubt, has the power to enhance the travel experience, making it more accessible, immersive, and informative. AI-powered chatbots and virtual assistants can provide personalised recommendations, assist with bookings, and address travellers' queries, ensuring a seamless and stress-free experience. VR allows potential visitors to embark on virtual tours, giving them a taste of what awaits them in Gauteng, stimulating their curiosity and enticing them to visit in person,” said Motara, highlighting the potential to attract investment.
“By embracing these advancements, we not only enhance the visitor experience but also attract investment in the tourism industry. Investors are increasingly recognising the potential of technology in shaping the future of travel.”
Motara stressed the importance of collaborating with content creators to reach audiences beyond the scope of government institutions.
“By partnering with these creative individuals, we can tell the story of Gauteng's tourism in a compelling and authentic manner, inspiring potential travellers to embark on their own journeys of discovery within our province.”
The inaugural Tech and Tourism Conference, held on February 22, saw industry leaders and tech experts coming together to explore the opportunities and challenges of implementing the latest technological tools to promote tourism.
