Malawi Tourism has launched the “Warm Heart in a Frame” campaign, sponsored by Old Mutual, to promote tourism by encouraging visitors to capture photos at key locations across the country.

Vera Zulu, Chief Finance Officer for Old Mutual Malawi, said the campaign aims to creatively support Malawi's tourism sector.

Green photo frames are strategically placed in picturesque spots including Cape Maclear, Mangochi, Mulanje, Nkhatabay and Lilongwe. Each location was chosen for its unique representation of Malawi's natural and cultural heritage, inviting tourists to take photos and share their experiences.