AllKnown Marketers (AKM) was recently appointed by the Mauritius Tourism Promotion Authority (MTPA) as the island’s representative in the Indian market.

The tourism representation company, based in Mumbai, will deliver all trade, marketing and communication activities on behalf of the MTPA throughout the year, highlighting its diverse cultures, traditions, religions, and culinary offerings.

Commenting on the appointment, Arvind Bundhun, Director of the MTPA, said: “We welcome AKM on board and are confident that, with the support of our local stakeholders, there is room for further achievement. Our strategy is focused on innovative trade, PR, and digital campaigns which will give Indian travellers the true essence of the destination. Mauritius is a year-round destination, and we invite you to feel our island energy.”

Sunil Mathapati, Director of AKM and the new Country Manager for MTPA India, added: “It gives us immense pride to represent the MTPA in India and work closely with the team to curate unparalleled travel experiences for the Indian market. Mauritius as a destination has bountiful offerings and hence has an immense potential to entice new-age travellers across all segments. We are working towards aligning our activities with MTPA’s strategy and charting out an extensive calendar to grow the brand’s presence in India.”