A new interim board has been appointed for South African Tourism and Brand South Africa. The 13-member board will be announced once they have been introduced in Parliament.

So said Minister of Tourism, Lindiwe Sisulu, during a recent Ministerial press briefing. The interim board would also oversee the process of integrating Brand South Africa into SA Tourism operations, she said.

President Cyril Ramaphosa recently gave the green light for the merger of Brand SA and SA Tourism.

Sisulu said a process of legal and regulatory changes still needed to be followed before this became official and the two entities operated as one under the Ministry of Tourism.

Brand South Africa is the country's official marketing agency appointed to promote the nation’s brand reputation. 

The primary objective of Brand South Africa is to develop and implement proactive marketing and communication strategies for South Africa, with and through stakeholders, to promote South Africa's competitiveness and attractiveness to both domestic and international audiences. 

Its role is to create a positive, unified image of South Africa; one that builds pride, promotes investment and tourism, and helps new enterprises and job creation.