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Cuba in terms of slow responses to enquires. That is one of the less flattering comments from a Dutch tour operator frustrated by the region’s level of service when sending quotations.

On a more positive note the European tour operators say the region has what it takes to come up with new and innovative tourism products. The operators were responding to the snapshot survey among 280 tour operators worldwide conducted by SA Tourism Update last week.

The results were presented at a workshop at the

Crowne Plaza in Rosebank on Friday.

The results to the question on what the local industry could do to build business with their market showed quite different themes from the major source markets.

But in terms of innovation, the North Americans too feel we have what it takes to break from the tired old generic combinations and get creative.

The main points overseas operators in the major markets made were:

Germany: More marketing support partnering with the trade Security for travellers Professional and reliable service Do not cut the trade out Rest of
Europe: We need to sell new and innovative experiences and products Do not resume increasing prices every year by so much Marketing support for smaller but faster growing markets Deliver the service promised
United Kingdom: Long-haul airfares and expensive upmarket accommodation rates are holding back growth. Work more closely with the trade rather than encourage direct web enquires. More marketing
North America: Sporting events and World Cup disrupting supply. Get creative with experiences – too much of the same generic combinations. Rapid and adequate response to enquiries. Cheaper rates and improved service. Work with the trade. More partnered marketing and destination promotion

Alan Roxton Wiggill, sales and marketing manager for SA Tourism Update, pointed out that while many gave constructive input, many operators overseas said their Southern African partners were doing a great job.” While it is not easy to address some factors, keeping promises and handling enquires quickly is something every local supplier and service provider can implement.”

The Marketing Index was conducted in association with Grant Thornton and SATSA.

Copies of the results that report on what the consumers in the major markets are looking for and the outlook for bookings in three months’ time, are available in electronic form for R1000 including VAT. Contact jeanettep@nowmedia to place an order.

SA Tourism Update in its printed, digital and daily online form reaches over ten thousand people involved in sending visitors to the region.