We Are Victoria Falls, the Destination Management Partnership for Victoria Falls, has launched a new website to appeal directly to travellers, media, trade and residents.

The site, www.wearevictoriafalls.com is a rich source of information, tips and news covering the range of accommodation, activities, new openings and events, as well as details on how to get to Victoria Falls, entry requirements and more.

“As travellers increasingly look online for inspiration and information, having a dedicated destination portal for Victoria Falls is essential. It allows us to talk about the whole destination, not just the highlights – showing off the lesser known and more immersive experiences we can offer,” said Tinashe Farawo, Public Relations Manager of Zimbabwe National Parks and Wildlife Management Authority.

Victoria Falls aims to increase the length of stay in the famous resort city, and attract a more diverse range of visitors. Promoting the full range of different neighbourhoods, products and activities will help inspire travellers to spend more time in the destination.

“It will also help boost more opportunities for smaller players. We have an opportunity to drive more inclusive economic development in our tourism sector,” said Ngqabutho Moyo, Executive Director of We Are Victoria Falls.

The site also hosts sustainability information on the destination, in a bid to speak directly to sustainability-conscious travellers. The new site profiles the many conservation and community initiatives taking place across the destination, and encourages deeper traveller engagement.

The new website is an integral part of the We Are Victoria Falls Destination Management Partnership, which supports and works alongside goals of the Ministry of Tourism and Hospitality industry and Zimbabwe Tourism Authority (ZTA) to promote the sustainable growth and development of tourism in Zimbabwe for the social and economic benefit of the nation.

“This is a major step in our marketing efforts as a country. Our new destination website plays a key role in generating awareness, providing users with compelling stories and information. Victoria Falls is the gateway into Zimbabwe and the wider region, and we are proud of having collaborated within the partnership to put this together,” said Daniel Mumpande, Regional Manager of ZTA.