More than ever, conservation and sustainability are pressing considerations for business, especially in the tourism sector. The promotion and preservation of biodiversity is essential for business success – and vice versa. World Wildlife Day on March 3 is an opportunity to emphasise the importance of finding and maintaining the delicate balance between successful tourism and environmental stewardship. But more can and should be working towards the preservation of our natural habitat.
It’s entirely possible for almost any business model to align economic success with ecological consciousness. The fortunes of hotels located in South Africa’s national parks, for example, are inextricably linked to the health of the reserves’ ecosystems. For them, conservation is not an abstract concept but a concrete imperative. Only by safeguarding the region’s biodiversity can these establishments ensure that tomorrow’s travellers will continue to visit and appreciate the natural wonders South Africa has to offer.
Economic implications
Investment in conservation makes sound business sense for the South African tourism industry, which contributes 3.7% to the country’s GDP. Thriving biodiversity attracts tourists, who come to experience the Big Five in their natural habitat – and a healthy park means a healthy bottom-line for those who operate in the space.
A 2023 survey found that 76% of travellers planned to choose sustainable accommodation in the near future. Corporate clients are increasingly environmentally conscious, often evaluating a hotel’s sustainability practices before choosing to patronise them for business purposes. This shift in demand incentivises hotels to showcase their sustainable initiatives so that they stand out in the bidding process.
Revenue generated when the industry thrives can, in turn, fund conservation projects. Entrance fees, taxes and levies aimed at tourists can provide a steady stream of income for the maintenance and protection of natural parks, wildlife reserves and heritage sites. Local communities, too, can benefit economically from tourism, giving them a vested interest in conserving the attractions that draw visitors. The income generated by community-based conservation efforts and sustainable practices creates a self-perpetuating cycle of wellbeing, as preserving natural and cultural heritage sites becomes synonymous with sustaining livelihoods.
By joining forces, hotels and travellers alike can ensure that this precious ecosystem continues to flourish for generations to come. It’s a collective effort that holds the power to preserve and celebrate the wonders of biodiversity in, for example, Kruger National Park, setting an inspiring example for the world. Let’s rise to the occasion and make a difference together.
Kruger National Park’s ecosystems support human and agricultural needs such as pollination, soil health, food and climate regulation. The degradation of these ecosystems not only jeopardises these services but also threatens the tourism industry’s very existence – that’s why we must work to preserve them in order to secure their own future.
The grim reality of climate change underscores the urgent need for environmental conservation. The extreme weather events caused by environmental degradation endanger both natural habitats and the businesses that are reliant on them.
Building a business on sustainable principles
The resilience of a business operating in and around Kruger National Park depends on the health of its ecosystems, which is why it’s imperative to take a proactive approach to environmental protection.
Building sustainability is more than simple corporate responsibility – it’s a strategic business approach. But hotels in urban areas can take a leaf out their book as well, adopting sustainable practices like energy and water conservation, waste management and reduction of single-use plastics. These are not just eco-conscious decisions but also financially sound, leading to cost savings and better guest experiences, helping to maintain a hotel’s competitive edge.
Home to thousands of species, our national parks are world-famous hotspots for biodiversity. By partnering with organisations like SANParks, hotels can ensure that their operations do not disrupt the delicate ecological balance. They may also share their conservation efforts through educational programmes and initiatives to promote humanity’s harmonious coexistence with local wildlife.
By educating guests on the importance of conservation, promoting eco-friendly practices and supporting local communities, hotels can foster a culture of environmental responsibility. When a business runs on sustainable principles, it gives back in the form of contributions to the conservation of the natural world.
As the tourism industry moves towards a more sustainable future, businesses that fail to integrate these principles into their operations will be at a disadvantage. Those that do embrace sustainability and biodiversity through their actions and commitments exemplify the symbiotic relationship that’s possible between business success and environmental stewardship. The legacy of such an approach is a world in which both nature and business can flourish and South Africa’s vital ecosystems continue to inspire and sustain visitors from home and abroad.
