During the past two years in a period that continues to be one of the most challenging times in the hospitality industry, ANEW Hotels & Resorts has opened multiple hotels throughout the country.

It has grown to 14 properties in 2022. The recent addition of its first Cape Town property, ANEW Hotel Green Point, has been a highlight, and the brand now looks forward to some exciting plans. 

Its first loyalty programme, ANEW Rewards, will be based on a simple reward system, in which guests can earn ‘Wena Bucks’. The group says joining is straightforward, with no forms to be filled out or cards to be processed, and it’s free of charge.

Adds Alan Campbell, Sales and Marketing Director at ANEW: “We’re incredibly excited to launch our very first loyalty programme to ANEW customers. We’re committed to providing guests with a rewarding experience where simplicity, value and personal service take centre stage. Members will enjoy easily accessible, real rewards that provide genuine value and are personalised according to the guest’s needs.

Wena Bucks

“As part of the rewards programme, members can enjoy exclusive rewards and discounts, including special offers on stays at any ANEW Hotel & Resorts properties in SA, earning Wena Bucks for every rand spent with us, and numerous discounts and special offers from our upcoming rewards partners,” says Campbell. “What’s more, members can look forward to hotel room upgrades (subject to availability), discounts on the best available rates, welcome platters on arrival, early check-in/late check-out (subject to availability), and exclusive promotions and competitions.”

Levels

Members also have the opportunity to move through various loyalty levels. “Members start at Gold Membership level and can quickly move to Platinum Membership when they spend R35 000 at any ANEW hotel. Spend R90 000 to upgrade to Black Membership level which is the highest level members can reach. With each new level upgrade, members can expect more exciting and valuable bonuses, benefits and rewards,” added Campbell. “This is our way of rewarding guests for their loyalty in the best way we know how.”

The right partners

According to Campbell, the group seeks the right-fit strategic partners with the vision of a long-term, sustainable and mutually beneficial relationship. “We’ve reached out to company partners that align with our brand values and commitment to excellence and service delivery. We conduct our business with Honesty, Integrity, Teamwork, Excellence and Courage (HITEC), and we expect our partners to share these values.”