Boston-based Vineyard Global has been appointed to represent Basecamp Explorer Kenya’s five properties in the Masai Mara Reserve.

With the opening of its newest luxury lodge, Leopard Hill, in the exclusive Mara Naboisho Conservancy, in 2018, Basecamp has continued to add capacity to its collection and continues its pioneering activities in wildlife conservation through Maasai community partnerships. Its flagship property, Basecamp Masai Mara along the Talek River, together with its other upscale properties in Mara Naboisho – Eagle View, Wilderness Camp and Dorobo Mobile Camp – provide guests with a longstanding commitment to personalised service. Basecamp’s strong commitment to education and sustainability are on display through its Basecamp Masai Brand Women’s Craft Project and Mara camp on-site Plant Nursery and Greenhouse.

Petronilla Gichimu, Basecamp’s Director of Marketing, says: “We believe there is great opportunity in the US. We have already seen great interest in our camps in the US press, and we look forward to raising the visibility of our brand. We are delighted to partner with Vineyard Global in our new marketing efforts towards the US.”

A hosted trade FAM will be available to North American partners in May.