MOVE over Romantic Paris and the Big Apple! Here comes Iconic Cape Town!
This is the proposed new brand name for the Mother City, which the public is being invited to comment and vote on at #http://capeinfo.com/blog/.

The proposal is the brainchild of entrepreneur Mel Miller, who brought Imax theatres to South Africa. “Cape Town is the brand,” he says. “We have so many memorable, recognisable and revered icons, it makes complete sense to capitalise on them. As a collective then, we can make one crisp, concise promise: Iconic Cape Town.”

His proposal is in response to renewed efforts by Cape Town Tourism to redefine brand Cape Town now that its mandate has been extended to marketing the city. CTT has reviewed the current brand in relation to other top city destinations. It has held a number of think tanks and has published a preliminary report on the issue.

“It was clear that although Cape Town ranks amongst the top city destinations of the world, its brand image is fragmented, misunderstood and diluted,” says CTT ceo, Mariëtte du Toit-Helmbold. “Famous and successful cities are usually associated in people’s minds with a single quality, promise, attribute or story. The competition amongst travel destinations is tougher than ever before. We cannot afford not to put out a confident and powerful brand message out to the world.” 

“I love Iconic Cape Town,” du Toit-Helmbold adds. “It is simple, but powerful and tells the story of our city. Iconic Cape Town captures the diversity, richness, beauty, history and complexity of Cape Town. But for a brand message to be truly effective and real, it must be embraced, shared and lived by the people of the city. If not, it is reduced to a meaningless strap line without soul. Cape Town Tourism looks forward to being part of the process and hearing what our fellow Capetonians have to say.”