DirectWithHotels, an online direct bookings company, has partnered with the Siteminder Channel Manager. “Through its two-way XML integration, hoteliers using Siteminder can effectively and efficiently manage the rates and availability of its DirectWithHotels powered booking engine, together with their online distribution channels,” says DirectWithHotels MD, Martin Oosthuizen.

“It’s not only an effective way to maintain rate parity through all sites but also gives the hotelier full visibility and control to direct more rooms to the most cost-effective channel, the hotel’s own website powered by DirectWithHotels,” he adds.