Worldhotels’ new partnership with the Azalaï Hotel Group sees six Azalaï Hotels in Burkina Faso, Benin, Mali and Guinea-Bissau join Worldhotels’ network of almost 500 hotels worldwide.
Properties in Nouakchott, Abidjan and Dakar will also join Worldhotels’ portfolio when they open in 2015 and 2016.
Azalaï Hotels that have joined the Worldhotels portfolio are: Azalaï Hôtel Indépendance in Ouagadougou, Burkina Faso; Azalaï Hôtel De La Plage in Cotonou, Benin; Azalaï Grand Hôtel in Bamako, Mali; Azalaï Hôtel Salam in Bamako; Azalai Hôtel Dunia in Bamako and Azalaï Hôtel 24 de Setembro in Bissau, Guinea-Bissau.
Mossadeck Bally, founder and CEO of Azalaï Hotels, said: “Besides offering us their classic affiliation model, Worldhotels also provided us with a technology-only solution for some of our hotels, which doesn’t require any dedicated sales or marketing support. For our pipeline projects we particularly trust in Worldhotels’ global exposure and 360-degree services to help us strengthen our position in the international market.”
Kristin Intress, CEO of Worldhotels, said: “Our strategic partnership is an important milestone, enabling us to accelerate our mutual growth and strengthen our brand positioning. We are particularly glad to expand the Worldhotels network to new destinations in the aspiring sub-Saharan market, offering our guests a greater selection of authentic hotels worldwide.”