David Frost is CEO of SATSA. With an impressive 21 years of experience in tourism strategy at an executive level, he brings a wealth of knowledge to his role. Trained as an economist, David's career began with the COSATU trade union movement before he joined The Premier Group in 1994. During his tenure at The Premier Group, he advanced to the position of head of Corporate Strategy and served as a director on the boards of Premier Food Industries and Sodexho.
In 2001, David established his own bespoke consultancy, known as the Tourism Strategy Company. Over the years, he has provided extensive consultancy services to leading private sector companies and developed destination strategies for several countries within the Southern African Development Community (SADC).
In addition to his role at SATSA, David is also a director on the boards of the Tourism Business Council of South Africa and the Tourism Conservation Fund. He was appointed to the board of South African Tourism by Minister Hanekom in March 2019. He has been at the helm of SATSA since September 2013.
