Originally from KwaZulu Natal, John White spent much of his childhood in the bush. After graduating from Stellenbosch University, he spent seven years working abroad. In 2011 White returned to study his MBA at the University of Cape Town. With his MBA and several years of banking and consultancy experience, he is now following his entrepreneurial heart, which has an indisputable passion for Africa's wildlife. It is this passion that has been the driving force behind the creation of Tracking the Wild, a wildlife sightings app.