Paul Bannister, who has headed up a number of major advertising/ communications agencies (including TBWA Hunt Lascaris) in South Africa and who now runs Ignite (a strategic consultancy), is a management, marketing, branding, communication and tourism and nation brand specialist who has extensive media, broadcasting, mentorship and public speaking and event development experience.
Bannister conceptualised the Welcome Tourism movement (1999) for the SA Tourism Millennium campaign, has served on the board of SA Tourism and still serves on the boards of Wesgro and the National Arts Festival. He also developed and regularly facilitated the Tourism Leadership Dialogues for the Department of Tourism.