Global technology company, Cendyn, has launched eInsight Sales, a new B2B sales automation solution now available as an add-on to its eInsight CRM platform for the hospitality industry.
Cendyn aims to help hotels around the globe drive profitability and guest loyalty through its technology platform that aligns teams – including revenue, eCommerce, distribution, marketing, and sales – by providing centralised data, applications, and analytics.
This is achieved by eInsight Sales and eInsight CRM creating a single platform for sales and marketing teams that links generating demand, building pipeline, enhancing guest satisfaction, and driving loyalty.
Empowered by the same Property Management System (PMS) data that powers eInsight CRM, eInsight Sales enables hoteliers to easily correlate guest profile, reservation, and production data from the PMS.
The eInsight Sales solution uses corporate accounts and travel agent data to determine where the demand lies, learn more about its feeder markets and pinpoint opportunities and gaps across its sales and marketing strategy.
“EInsight Sales was designed from the ground-up with hospitality in mind, and we’re excited about not only launching the industry’s first fully integrated sales and marketing solution but, more importantly, its ability to strengthen hotels’ overall sales performance by eliminating time-consuming manual tasks and increasing productivity with better processes and response times,” said Michael Bennett, President and Chief Marketing Officer at Cendyn.
“By adding sales automation to our CRM, customers will benefit from more business won, reliable reporting and deal forecasting, increased customer satisfaction, and an efficient use of resources,” Bennett added.
The combined solution features chain-wide contact, activity tracking, and reporting of sales activities, contracts, sales leads and opportunities, production, and future reservations, giving visibility for sales teams to deliver on their revenue goals.
Sales and marketing teams can also collaborate to create highly personalised automated or ad hoc sales campaigns targeting corporate clients and travel agents.
This could jump-start outreach efforts with segmented, pre-scheduled campaigns and personalised direct sales communications through Cendyn’s Microsoft Exchange integration.
