This year’s Meetings Africa will raise the bar with new features and a packed programme designed to ignite growth and spark innovation at the Sandton Convention Centre in Johannesburg from February 24 to 26.
Bjorn Hufkie, General Manager: MIC Sales for the South African National Convention Bureau (SANCB), a business unit of South African Tourism, says the 19th edition of Meetings Africa will be more than just a trade show – it will be a catalyst for transformation, innovation and economic growth.
“This event is a chance for the continent’s existing and aspiring economic drivers to form part of a dynamic platform shaping the future of Africa’s thriving business events industry.”
Registration for Meetings Africa is now open, gathering exhibitors, buyers, trade professionals and future leaders from across the globe.
What to expect:
- A new educational programme: Whether a seasoned professional or a first-time attendee, you’ll dive into the evolving business events landscape with a cutting-edge educational programme developed in collaboration with leading trade associations such as the Southern African Association for the Conference Industry, the South African Township and Village Tourism Association, Society for Incentive Travel Excellence, the Association of African Exhibition Organisers and more.
- Insights into critical topics like South Africa’s G20 Summit hosting, macro-economic trends, youth and skills development, the power of artificial intelligence and technology and funding opportunities.
- Interactive sessions with industry titans: Get ready for engaging sessions led by expert speakers and moderators who will share their knowledge and inspire you to think outside the box.
- Connecting the dots for inclusive growth: Meetings Africa is committed to fostering inclusive economic growth, job creation and contributing to poverty reduction by connecting small, medium and micro enterprises with global buyers through targeted matchmaking events paving the way for sustainable partnerships and ground-breaking innovation.
- Nurturing tomorrow’s leaders: The Future Leaders Forum is back – empowering the next generation of industry professionals with a dedicated programme designed for students and emerging leaders.
“As the premier trade show for the business events industry on the African continent, Meetings Africa is hosted with the invaluable support of our partners: Johannesburg Tourism Authority, Gauteng Tourism and the Sandton Convention Centre,” adds Hufkie. “Together, these partners uphold the exceptional standard that Meetings Africa is known for.”
According to Hufkie, Meetings Africa 2025 is set to be the SANCB’s most impactful event yet. “We are thrilled to bring together the brightest minds in the industry to highlight the incredible potential of Africa as a leading business events destination. This is an unparalleled opportunity to connect, learn and grow your business in a dynamic and supportive environment.”
