Sandra Kneubuhler, a South African national, started her hospitality career in 2001, holding various positions in Zambia, Switzerland, Thailand and Qatar before returning to South Africa. In 2005, she assumed the role of Corporate Trainee at the Hyatt Regency Johannesburg, progressing within the group in roles such as Sales Manager, Revenue Manager and acting GM, before launching the group's Global Sales Office as the Global Sales Director: Africa, a position she held since January 2015. Drawing on her extensive sales experience and local market insight, Kneubuhler joined Radisson Hotel Group in February 2019 as Country Sales Director for South Africa, developing and leading the group's dynamic sales structure.