The 2019 Africa Business and MICE Master Class will be held in Johannesburg from June 10 to 12.

Participants from across Africa will be able to learn from well-known industry experts, connect with like-minded colleagues, and learn first-hand how to promote growth in their respective organisations, businesses and destinations.

Presented by Africa Tourism Partners (ATP) and its key strategic partners, BDO South Africa and the South African Association for the Conference Industry (SAACI), this year’s class has been designed in response to the high interest and recognition shown in last year’s inaugural course, which featured attendees and industry experts from 14 African nations.

“Many attendees at the Africa MICE Masterclass 2018 voiced their satisfaction with the event, indicating that the intimate and interactive format and the depth and range of knowledge of the speakers kept them absorbed throughout. Even the speakers commented on it being a well-rounded learning experience that also benefited them. This is industry learning from industry from real working examples,” explains Lee-Anne Bac, Director, BDO Advisory and Masterclass 2018 attendee.

Christelle Grohmann, Director of BDO Advisory, concludes that collaboration is integral to the growth of the MICE industry across Africa, and the Africa MICE Masterclass programme will not only benefit newcomers, but allow experts to learn from each other.