It’s time to “walk” not “talk”, says inbound industry association, SATSA. And that is precisely what its 2023 conference – held in conjunction with partners, South African Tourism, Tourism KwaZulu-Natal, Durban Tourism and Payfast – will focus on.
Hosted from May 6 to 7 – the weekend before Africa’s Travel Indaba 2023 kicks off – the SATSA ‘Partnerships For Action’ Conference will bring together members for a practical impact-driven two days, aimed at forging new and strengthening existing partnerships that go from ‘talk’ to ‘walk’.
“The term talk shop will certainly not apply to this year’s SATSA conference,” says David Frost, CEO of SATSA. “It’s easy to make promises and talk about what we would like to see happening, but much harder to make those promises a reality. With that in mind, we’ve carved out several exciting sessions that will allow members to roll up their sleeves and become part of the solution.”
He says partnerships need a clear plan of action and an aligned commitment to deliver results, which will be a core focus of the industry event.
“SATSA’s aim is to start with aligning behind a shared vision and practical goals against which we can measure our progress. We have seen how powerful leveraging complementary strengths and experience within our industry can be. Our influence is much greater when we partner with each other, but it takes courage to see the big picture, take risks, persevere together when we hit bumps in the road and then, most importantly, be held accountable for delivering results.
“I have immense faith that the SATSA community embodies all these things and we are excited to be providing the platform that will align it behind walking the talk,” adds Frost.
Benefits of attending this year’s conference include the opportunity to network, forging and strengthening partnerships, connecting with industry decision-makers, an enhanced understanding of the issues and opportunities that exist within inbound tourism to South Africa, and an opportunity to become change agents for progress in tourism.
Conference highlights include:
- 17 inbound tourism relevant topics
- 30-plus local and international topic specialists
- Networking dinner embracing community, inclusiveness and partnership
- A dedicated day of deep diving into the positioning and marketing of destination South Africa
Using SATSA’s 2023 Partnerships for Action as a platform, the organisation and its partners – South African Tourism, Tourism KwaZulu-Natal, Durban Tourism and Payfast – will set the ball in motion. Delegates interested in attending the SATSA 2023 Conference can register here to attend.
