Investment in sustainable tourism within the African continent will be a major topic of discussion at this year's African Tourism Investment Summit (ATIS) – to be held at the Cape Town International Convention Centre on April 3-4.

This event is part of Africa Travel Week, which also comprises World Travel Market Africa and the International Luxury Travel Market Africa.

ATIS will bring together stakeholders, including industry experts, ministers and investors, to focus on how African tourism can be shaped to address cultural, environmental, social and good governance concerns.

A further discussion point will tackle better access to finance and investment to promote the development of a sustainable tourism sector.

“Now more than ever, the spotlight is on Africa and its potential economic growth. To this end, ATIS is driving conversations that centre around how to balance investment objectives and sustainable practices effectively. We couldn't be more thrilled to provide a platform for key decision makers who are passionate about African sustainability and are looking to invest,” says Megan Oberholzer, Portfolio Director: Travel, Tourism & Creative Industries Portfolio for Reed Exhibitions South Africa.

Ibrahim Ayoub, Group CEO, ITIC & Invest Tourism Ltd, adds: “As part of Africa Travel Week, ATIS content sessions draw together an influential audience of global influencers, including heads of state, financiers and travel professionals. This renowned event has seen many lucrative business deals that have positively impacted Africa's financial situation while also providing its guests with cherished memories.”

Those interested in participating in ATIS must submit their proposals. The ITIC team will then provide valuable advice, helping craft mutually beneficial arrangements and channelling funding into the respective projects, prioritising sustainable practices such as environmental efficiency, social responsibility and good governance.

Click here to register to attend the event.