A new travel app has been developed and launched by Bergrivier Tourism in the Western Cape, which offers a comprehensive ‘one-stop-shop’ travel directory for all the towns within the Bergrivier district.

Nomonde Ndlangisa, CEO of Bergrivier Tourism, says the app serves as a travel directory with lists of all the available tourism products and services in each town – with categories such as where to eat, where to stay, what to do, must-see locations, where to shop, and festivals. “All the businesses and services listed are done at no cost to themselves,” says Ndlangisa.

The app also lists non-tourism businesses that offer complimentary services in each town, which travellers may need whilst visiting, as well as details of emergency services. Businesses are invited to list and advertise their businesses on the app for exposure.

The app, which is available via the app store for both Android and IOS, has been funded by the office of the Executive Mayor of Bergrivier, Ray van Rooy.

Van Rooy says he and Bergrivier Tourism are both passionate about helping the businesses and communities within the region, and wanted to create this platform to further boost their income through tourism, while also assisting travellers with easy access to the many wonderful venues, eateries, products and services at their disposal.

"I am excited about this new Bergrivier app. It is an excellent way of ensuring that our products and services are getting the necessary promotion and exposure to their potential customers. It offers a much-needed marketing platform for our small businesses,” says Van Rooy.