The Tanzania Tourist Board (TTB) has entered into an agreement with Ethiopian Airlines, Air Tanzania and Coastal Aviation to promote Tanzania’s tourism offering in source markets.

The partnership starts with a three-day tourism expo in Tanzania from October 13. The Swahili International Tourism Expo is expected to attract 150 exhibitors from the travel and tourism industry, and participants from Tanzania, Kenya, Mauritius, Rwanda, Seychelles, Uganda as well as industry players from other parts of the world.

TTB MD, Devota Mdachi, said: “The airlines will help promote our country’s tourism products and attraction sites in the destinations they operate to around the world. TTB aims to reach out to tourist source markets across the globe to enable our country woo more international holidaymakers.”

Ethiopian Airlines Resident Manager, Dahlak Teferi, said the airline looked forward to working with the marketing agency. “We will continue to bring tourists from Europe, the US and Asia to Tanzania for them to sample beach and safari, and culture, among other attractions.”

Air Tanzania MD, Ladislaus Matindi, said the airline would continue to fly tourists to holiday hotspots in the country to enable them enjoy their dream holidays. The Tanzanian national carrier operates flights to Kilimanjaro, which is one of the top attraction sites.

Last year, international tourist arrivals to Tanzania increased to 1,284,279 up from 1,137,182 the previous year. It aims to attract three million international holidaymakers by the end of next year.