The City of Cape Town and VoiceMap launched the first Responsible Tourism Green VoiceMap Routes for smartphones on November 28.  
“Using this technology, with a smartphone and headphones, you will be able to take an informed and fascinating walk around many of the city’s attractions such as the Khayelitsha Mall, Muizenberg to Kalk Bay and Cape Point among many other attractions.  A Slave Route Walk is also being planned,” said the City’s Mayoral Committee Member for Tourism, Events and Economic Development, Councillor Garreth Bloor.
Developed by Philip Todres of the Cape Town Green Map and Iain Manley of VoiceMap, the city aims to launch VoiceMap routes throughout South Africa. 
Green Point Urban Park will be the inaugural VoiceMap route and can be downloaded on an iPhone from the App Store, by searching for VoiceMap. The Android version is under development and is due for release by the end of the year.  
“The City of Cape Town also hosted a Responsible Tourism in Cities Conference, to engage the South African tourism industry, key stakeholders and interested individuals in a stimulating dialogue about moving responsible tourism practices into the mainstream,” said Councillor Roxanne Hoorn, Portfolio Chairperson for Tourism, Events and Economic Development. “The reality is that the fast-paced expansion of tourism in Cape Town as well as South Africa as a whole, has often ignored the social, economic and environmental impact on our city and our people.”
The common thread running throughout the discussions at the conference was that Cape Town and South Africa must come together and encourage all tourism role players to adopt the policies of responsible tourism. This would help to improve the sustainability of local businesses, increase destination marketing and ultimately contribute to the sustainability of the city and the country.
In 2015 Cape Town will host the International Responsible Tourism Conference jointly with World Travel Market Africa.