Chakela Hotels & Resorts is pushing its rate plans to the Illusions World Travel Exchange (iWTX), to enable effective distribution and visibility across its wholesale business.

iWTX is a global travel online marketplace, where industry players come together to trade as buyers and sellers. The marketplace is powered by Illusions software, giving users the ability to package all products across all the distribution channels.

The move gives the company the ability to easily transition from current static contracts to a more real-time, dynamic way of working, while simultaneously growing its B2B business.

“We are excited about the partnership with iWTX. The new platform gives our member hotels a great opportunity to benefit from a global network of tour operators,” said Celeste Vogel, Operations Manager at Chakela Hotels & Resorts.

iWTX allows Chakela to yield its prices and product based on business needs, allowing it to break away from traditional constraints of static inventory blocks and stop sales, while reducing the errors associated with manual bookings in the B2B segment.

“We are happy to be working with Chakela Hotels & Resorts on delivering the key aims of their B2B distribution strategy moving forward. iWTX’s robust scaling and automation capabilities will help to increasingly automate and grow their B2B business,” added Faisal Memon, CEO and Founder of Illusions Online.

Chakela Hotels & Resorts is a consortium of independently-owned hotels and resorts located throughout Africa. Chakela also provides electronic distribution and marketing solutions to more than 100 select hotels across the continent.