ECCO Tours recently celebrated the launch of its new corporate identity and the appointment of a new general manager at an event at the Kenilworth Race Course in Cape Town with over 130 members of the hospitality and travel industry.

The new identity, which is simpler and uses a more modern typeface, also incorporates the strapline ‘Ahead of the Game’, which reflects the company’s commitment to service and innovation. Welcoming the guests, Rowland Cobbold, Chairman of ECCO Tours, who had flown from London for the event said: “We know that our reputation and success has been built on the high levels of service we provide to our clients in the UK, the excellent relations we have with our suppliers in South Africa and the innovative use we have made of IT and we are determined to stay ahead of the game.” Cobbold also took the opportunity to announce the appointment of Andrew Dietrich as General Manager as of November 1. Dietrich has been General Manager of Spier for the last four years and has extensive experience in the industry. ECCO Tours is one of the largest wholesalers of hotel accommodation and other ground arrangements for the UK outbound leisure market to South Africa.