Fair Trade Tourism (FTT) has certified  five Madagascan tourism businesses.
Salary Bay on the south-west coastline was the first tourism business in Madagascar to receive FTT certification, followed by the luxury eco-lodge, Hotel Le Paradisier; Mantasoa Lodge, a boutique hotel on Lake Mantasoa; BushHouse Lodge, a small eco-lodge on the east coast Toamasina region; and Tsara Camp in the Tsaranoro Valley, which offers tented rooms. 
These tourism businesses all adhere to the FTT standard and use the FTT label as a way of signifying their commitment to fair and responsible tourism. This includes fair wages and working conditions, fair purchasing and operations, equitable distribution of benefits and respect for human rights, culture and the environment.
Specific initiatives range from contributing to the education of children in the local communities and offering health clinics on their premises to working with local fishermen and fish farmers to support them in making their businesses more profitable and more resilient. 
Recognising the importance of preserving the local farming sector and increasing the value generated from agriculture, FTT-certified businesses provide local farmers with the necessary tools as well as sharing technical and commercial knowledge with them. The businesses are also dedicated to water and energy savings and make use of local handicrafts to decorate their rooms.
FTT GM, Kathy Bergs, said: “We are absolutely thrilled that the FTT footprint is now visible in Madagascar. These businesses are all pioneers of sustainable tourism and exemplify the FTT values of fair share, fair say, respect, reliability, transparency and sustainability. We encourage responsible travellers to experience the best that Madagascar has to offer – while at the same time giving back to the people and the places they’ve visited.”