Gastronomy in the spotlight

21 Jul 2023 - by Dale Hes

South Africa is placing increased emphasis on its culinary offerings, with the development of a new Gastronomy Tourism Framework (GTF) that industry associations say has the potential to be a catalyst for job creation, local economic empowerment and overall economic growth.

The Department of Tourism is in the process of holding nationwide consultations on the GTF, which aims to establish a framework that will result in the “promotion and development of tourism gastronomy experiences across South Africa.”

Consultations have so far so taken place in the Free State, KwaZulu Natal, the Northern Cape and Limpopo, with further workshops set to be held during the remainder of July and in August.

FEDHASA National Chairperson Rosemary Anderson said that the framework had immense potential to bolster the country’s tourism industry, with inclusivity being an integral facet.

“[The framework] should encompass all establishments in the food and beverage value chain, showcasing our country's rich cultural heritage. From top restaurants and hotels to caterers, taverns, shebeens and township businesses, inclusivity is paramount.”

Anderson added that the framework would help to position South Africa as a top culinary destination.

“By providing hospitality businesses with a guiding framework, we can position South Africa as a premier gastronomic destination, generating income for local businesses, fostering an environment for job creation and fuelling economic growth,” said Anderson, who further touted the significance of gastronomy tourism.

“Gastronomy is a form of cultural exchange, allowing visitors to delve into the local culture, heritage and traditions of the country they explore. It is a powerful way to showcase South Africa's history through mouth-watering dishes or the inviting decor of an establishment,” she said.

Wendy Alberts, CEO of the Restaurant Association of South Africa, said that the framework was a much-needed piece of South Africa’s tourism puzzle.

“The framework is an exceptionally good idea as we have the world-class, recognised offerings in regions such as Cape Town, and also a colourful variety of other opportunities, from top restaurants, to food tours, cooking classes, tasting sensations, food fairs and visits to local producers,” said Alberts.

Alberts added that promotion of the country’s gastronomic offerings was crucial for South Africa’s tourism future.

“COVID changed the industry forever and now is the time to pivot to exciting things. We will endeavour to involve stakeholders, and ensure we get feedback on what the industry needs.”