The Eswatini Tourism Authority has reported significant growth in visitor arrivals during the 2024 festive season, welcoming over 21 600 international visitors. This marks a major rebound after years of travel disruptions caused by COVID-19 and it highlights a resurgence of interest in Eswatini’s attractions.

Neighbouring countries led the charge with South Africa contributing 16 638 visitors and Mozambique 2 160 – together accounting for over 93% of international arrivals. Visitors from the US, France, UK, the Netherlands and Germany also boosted numbers despite challenges such as inflationary pressures and volatile oil prices.

In addition to international visitors, Eswatini recorded 21 937 citizens returning from outside the country’s borders – further bolstering the tourism sector. These visitors contributed to a festive atmosphere and increased spending in dining and day-trip activities.

Border crossings saw a notable rise with Ngwenya Border Post receiving the highest volume at 15 942 arrivals, followed by Lavumisa (5 240) and Matsamo (7 546). The Mpumalanga-Eswatini route emerged as a strong attraction for leisure travellers.

Accommodation demand surged with average room occupancy rates rising to 51.4% – a 2.4% increase from 2023. Bed and breakfast establishments led with a 62% occupancy rate while guesthouses and game/nature parks followed at 53%. Regional highlights included Lubombo at 58%, Ezulwini at 57% and Mbabane at 52%. Restaurants offering Christmas dining services reported full bookings with seating capacities reaching 85-100%.

Eswatini’s growing international recognition was further cemented when CNN Travel included the country in its list of the top 25 destinations to visit in 2025. This accolade praised Eswatini’s innovative cross-border tourism projects such as the Triland 2024-2025 initiative connecting Mpumalanga, Mozambique and Eswatini. Iconic landmarks like Sibebe Rock, a granite dome likened to Australia’s Uluru, also received attention for unique hiking opportunities.

The festive season injected an estimated E930 million (€47 709 000) into Eswatini’s economy, reflecting the increasing importance of tourism to the country’s GDP. With rising traveller confidence and successful marketing initiatives, Eswatini is set to further establish itself as a prominent travel destination in Africa.