The global TUI Group plans to expand its profitable hotel business in Sub-Saharan Africa. This includes the opening of a new brand for the upscale market segment.
The Mora Zanzibar will officially open mid-year (the European summer) and will offer laid-back, contemporary luxury with highly tailored and flexible service.
In recent years, TUI Hotels & Resorts has been particularly strong in North Africa with a portfolio of 76 hotels, now the group is set to grow further in the south of the continent.
The current pipeline includes eight new hotels in Cape Verde, The Gambia, Senegal, Tanzania and Kenya.
“With our variety of hotel brands, we will create new hotel experiences in Africa for different target groups – from price-conscious holidays in a TUI Suneo hotel, via our global brand TUI Blue, to a new luxury experience with The Mora,” said Artur Gerber, Managing Director TUI Blue.
He added: “We are looking forward to contributing to the development of the African hospitality industry and working together with local communities.”
Second Kenyan hotel planned
In addition to the launch of The Mora, a further TUI Blue project is also planned in East Africa. In the coming years, a new hotel with 117 rooms located on the beachfront in Kilifi County, will be built.
The future TUI BLUE Watamu is going to be the first TUI BLUE hotel in Kenya and is being developed by Sands of Darakasi Resorts Limited.
“This project is a great example of how we share our expertise as a leading leisure hotel brand with partners and jointly developing new hotels on the African continent for our guests,” highlighted Wesam Okasha, Head of Global Development TUI Blue.
“In collaboration with Valor Hospitality Partners, we are currently looking for further franchise opportunities who want to become part of our growth strategy.” In East Africa, the focus is particularly on key destinations such as Mauritius, Tanzania and Kenya.
TUI Hotels & Resorts’ current portfolio in Africa comprises more than 90 hotels with over 30 000 rooms across seven countries.
