Last week’s Tourism Investment Forum Africa conference took place in South Africa’s Northern Cape province to highlight opportunities and drive investment in southern Africa’s tourism sector.
The majority (56%) of Tourism Update readers polled are not convinced that the tourism industry in SADC countries provides opportunities for healthy investment returns. The remaining 44% said it did provide healthy investment returns.
Ready to join the sports tourism boom?
The success of this year’s Formula E in Cape Town was an indication that the sports tourism industry in South Africa is growing at a rapid pace, contributing hugely to the country’s economy.
In another response to the rise in sports tourism, the Johannesburg Tourism Company recently signed a destination marketing collaboration with the Gauteng Central Lions cricket club to boost sports tourism in the region.
And with the conclusion of more big sporting events such as the Two Oceans and this past weekend’s Comrades Marathon, we are interested to learn whether your company is considering capitalising on the sports tourism trend.
Our poll question this week is:
