The 10th Meetings Africa business event and trade show in 2015 will be marked by looking back on how far the South African business events sector has come and how well equipped it is to take growth and success to the next level.

Thulani Nzima, CEO of South African Tourism, said: “Meetings Africa has grown from a small and insignificant show into the continent’s premier and best represented business event exhibition. It is now recognised and heralded around the world as the place to do business with a continent that’s capable, competent and absolutely committed to service excellence and delivery.
“Our achievements, through Meetings Africa, have been great. Today, South Africa holds 34th place on the global ICCA rankings. Our advance up the rankings has been steady and sustainable and it’s this industry’s ambition to see South Africa occupy a place in the top 20 ICCA destinations by 2017.”
Meetings Africa had its very first event at the Sandton Convention Centre in 2005. Since then, the East London International Convention Centre and the Boardwalk International Convention Centre in Port Elizabeth have opened for business. The South African National Convention Bureau was launched in 2012 with its call to the South African industry to ‘Win as One’. 
Says Nzima: “Our first ten years have given us an excellent and firm foundation. We have seen ambitious growth plans come to fruition. Now Meetings Africa offers exhibitors from across our continent the single best platform to meet quality buyers. It offers buyers the cream of our continent under one roof. The show’s value as a business platform for the industry is solid and celebrated.”
Meetings Africa 2015 will take place from February 23-25. For more information, visit www.meetingsafrica.co.za.