Inn on the Square in Cape Town, a hotel managed by aha Hotels & Lodges, has become the first property in the group’s portfolio to change its signage following the acquisition of Three Cities Management Company last year.
The group intends to launch its new brand early in 2016, says aha MD, Neil Bald. “In order to ensure a successful launch of our new brand, it is critical to get all the property signage aligned before launching the brand to the market.
“An inspiring and distinctive brand positioning has been developed, which will become the bedrock that sustains us, as well as entrenching our position for years to come.”
The 165-room Inn on the Square overlooks Cape Town’s popular Greenmarket Square and is suited to both business and leisure travellers seeking a central Cape Town base. The hotel is in one of Cape Town’s oldest buildings and is only 25km from Cape Town International Airport.
