South African Airways North America, organiser of the 2015 Africa Showcase, launched the annual educational travel trade show in Los Angeles on September 29. It will also take place in Dallas on October 1, Boston on October 5 and Toronto on October 7.

Now in its seventh year, the Africa Showcase is the largest travel trade event in North America featuring exclusively African suppliers that represent hotels, safari lodges, destination tourism organisations and other attractions that are popular with North American travellers.

Stroebel Bekker, SAA VP of Sales in North America, said: “This year, we are well supported by a phenomenal line-up of suppliers and we are pleased to have representation and product experiences from more than 12 African countries. South African Airways’ goal in hosting the southern Africa Showcase is to provide our partners with the knowledge and tools that will help their businesses when selling Africa.”

Participants include African Sun Hotels; Airlink; An African Anthology; Cresta Hotels; Gooderson Leisure; Isibindi Africa Lodges; Newmark Hotels, Reserves and Lodges; One & Only Cape Town; Peermont Hotels and Casinos; and Rainbow Tourism Group.

For more information about the Africa Showcase, please contact insidesalesna@flysaa.com