THE Seychelles Tourism Board (STB) has entered into an agreement with CNN International to extend the Seychelles Islands media campaign for a second year.  The television and online campaign, which is currently being delivered to an international audience, explores the Republic of the Seychelles and builds on STB’s strategy to market the islands as a world class tourist destination with a premium audience in the digital age.
 
A series of 15 television adverts, which began airing in mid December, will air for ten weeks and offer a flavour of the Seychelles Islands’ diverse culture, cuisine, arts, flora and fauna. On CNN.com, the advertising campaign also extends to run-of-site banner advertising, up-weighted on the travel and weather pages. The banner campaign is complemented with a special online video campaign running the Seychelles’ 30-second TV commercials in rotation within CNN’s embedded video.
 
The advertising campaign also features a number of the STB’s partner hotels such as the Hilton Seychelles Northolme Spa and Resort, the Constance Lémuria Resort, the Denis Island retreat, and Air Seychelles.