Margie Whitehouse has been appointed Chief Marketing Officer at South African Tourism, with effect from Monday, March 2. She replaces former CMO, Jan Hutton, who resigned last year.

Whitehouse has over 25 years’ marketing experience within both the public and private sectors. Her career began when she joined the Unilever management graduate programme in 1988. She holds Bachelor of Business Science Degree, with an Honours in Marketing from the University of Cape Town.

She has created and started brand consultancies to assist companies, both start-ups and established, to innovate and build strong brand identities. She built Freedthinkers in 1999 where she worked as CEO until 2005, assisting brands such as the Department of Trade and Industry, Department of Environment and Technology, FirstRand, Nando’s, Investec, MTN and Moyo. She is currently working in a consultative capacity for MW Brand Innovation, focusing on building African brands including SowetoTV, Argon and Loxion Kulca.                                                                          

Whitehouse has served on the SAA board, presently sits on the board of HospiceWits, in order to give back to society, and also chairs the WPGA (the Women’s Professional Golf Association).

Commenting on Whitehouse’s appointment, South African Tourism’s Chief Executive Officer, Thulani Nzima, said: “Margie is the ideal candidate to drive the brand promise of destination South Africa both domestically and globally. Her extensive knowledge of the African continent also bodes well in her new role, as Africa is an important market for us. We have bold plans to continue growing our footprint on the continent.  Her myriad of experiences in the marketing field makes her ideal for this strategic role. She is a well-rounded marketing specialist whose insight will ensure that South African Tourism’s marketing initiatives can compete with the best in the world.”

“I am delighted to be joining South African Tourism, especially at a time when tourism is such an important contributor to the economy of our country,” said Whitehouse.  “A research-informed integrated marketing strategy, innovative use of technology, and a clear understanding of the ever-evolving needs of travellers, are only some of the critical components for successful destination marketing. With this in mind, I look forward to working with the team at South African Tourism, as well as various stakeholders to strengthen South Africa’s brand further and continue growing tourist arrivals to our beautiful country.”