Tourism Intelligence International (TII), a travel and tourism consultancy based in Germany and Trinidad, has pledged to partner with the Zambian Government to raise the global profile of Zambia's tourism sector.

TII serves government and private-sector clients in both established and emerging tourism destinations internationally.

Tourism Minister, Charles Banda, said the organisation had expressed interest in marketing Zambia’s potential for biodiversity-based tourism to a global audience. “If well harnessed, tourism has the potential to contribute significantly to economic growth, and job creation. This is why Government are making concerted efforts to develop the sector.”