Bruno De Lathauwer founded Live To Travel (a niche outbound tour operator focused on Africa, the Indian Ocean and Oceania) in 2004. The operator has offices in Aalst (Flanders, the Dutch speaking part of Belgium) and Almere (Netherlands) and is considered a market leader on Southern and Eastern African travel in Belgium, sending around 4 500 to 5 000 Flemish and Dutch customers to SA, both groups and individual travellers, for an average stay of 15 days. The company also represents Drifters and Nomad in the Benelux countries.