Martin Wiest started out as a bus driver in 1987 and worked his way up to an office job and eventually took up the position of CEO of Tourvest Inbound Operations and a member of the Tourvest Holdings (Pty) Ltd executive committee in January 2009. Martin comes from a strong marketing and sales background so when he was appointed COO in 2006 he did a Postgraduate Diploma in Business Administration, amongst other courses, to gain financial experience. Martin has been in the tourism industry for 25 years, having worked at Welcome Tourism Services from 1988 until his appointment at Tourvest, and has extensive experience in general management and business development.