Ross Kata has been working for Expedia Inc in Africa since 2003. Kata spent seven years in the hotel and tour operator industry in Europe and the Asia Pacific. His primary role on behalf of Expedia Inc is negotiating airline, hotel, destination experiences and affiliate deals. He has expertise in online retail, merchandising, search engine optimisation, search engine marketing, and mobile and social media. Kata is also a Board Member of the Tourism Business Council of South Africa (TBCSA), Chairman of African Travel Association (ATA) and Member of the Tourism Advisory Committee at UNISA.