Thulani Nzima is the Chief Executive Officer at South African Tourism. He took up the position of CEO in January 2012 and is responsible for all South African Tourism's operations in South Africa and abroad. In 1991, Nzima joined South African Airways where he spent 14 years honing his skills in all aspects of the local and international travel and tourism sector. In 2005, he joined the South African Travel Centre as CEO, where he succeeded in at re-energising the business model, creating new revenue streams.