International buyers have shown significant interest in IBTM Africa, which takes place from April 28-30, the organisers announced this week.
IBTM Africa will match 50 regional exhibitors through a pre-scheduled appointment system with 50 qualified hosted buyers from Europe, the Americas, the Middle East and Asia Pacific, all of whom will have proven purchasing power and guaranteed business to place in Africa, according to Reed Travel Exhibitions
“We are extremely excited about the launch of IBTM Africa within our IBTM Global Events Portfolio,” said Shinu Pillai, Project Manager, Reed Travel Exhibitions, IBTM Africa. “Africa is emerging rapidly as a destination of choice when it comes to hosting meetings and incentives, with many global associations looking to include Africa in their rotation patterns.”
“Trade shows are one of the most effective ways of obtaining and securing new business,” said David Dodgeon, Green Route, who will attend IBTM Africa with a group of qualified international buyers. “We have supported EIBTM, the flagship event of the IBTM Global Events Portfolio since the early days, and we are very pleased to be bringing a group of 16 international buyers to their new show set to launch in Africa,” he said.
Pillai said each hosted buyer would participate in a minimum of 36 pre-scheduled business appointments to ensure product suppliers achieved a significant amount of opportunities to showcase their products to an international audience.