Shelley Point Hotel, Spa and Country Club on the Cape West Coast has avoided liquidation by being signed out of business rescue by hospitality company, BON Hotels, which has purchased the property.
“Shelley Point has a lot to offer across a broad market,” says, Guy Stehlik, CEO of BON Hotels. “With a nine-hole golf course, spa and wellness centre, three beautiful beaches on the estate, as well as bowling greens and tennis courts, and a location 90 minutes from Cape Town, we are excited to take up the challenge. Shelley Point is a perfect fit for the BON Hotels portfolio.”
The 84-room hotel will be renamed BON Hotel Shelley Point and will be marketed as a resort.
The BON Hotels sales and marketing team believe the hotel will succeed if it focuses its marketing efforts on the corporate and conference sector during the week and the family leisure market over the weekends and holiday periods. Upgrades are under way to cater for both these markets.
Immediate upgrades will include WiFi throughout the hotel, refurbishment of the bar area, improvements to the property management systems and the introduction of a shuttle service to the beach. Investigations are under way to create a West Coast beach-style restaurant close to the resort.
BON Hotels takes over West Coast resort
BON Hotels takes over West Coast resort
25 Sep 2014 - by Tourism Update
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