Industry has reported mixed results over booking cancellations from key source markets following South Africa’s International Court of Justice case against Israel.

While only 14% of Tourism Update readers indicated that they had experienced booking cancellations from key source markets because of the court case, a further 35% said cancellations could still occur.

Just over a third (36%) said they had not experienced any booking cancellations, and 16% didn’t believe it was an issue.

Increase in greenwashing?

The topic of greenwashing has become more prevalent in the last couple of years, and refers to a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organisation's products, aims, and policies are environmentally friendly.

Travellers are also becoming more environmentally conscious. A Tourism Update poll in October last year revealed that 42% of readers had experienced a preference for sustainable products and services from their clients.

Greenwashing can therefore have a significant impact on a company’s reputation and experiences from travellers.

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