South Africa’s business events sector is enjoying a positive outlook, with 87 international and regional conferences secured so far between 2023 and 2027, expected to contribute more than R2bn (€96m) to the economy.
A delegation from South African Tourism, together with exhibitors, is currently attending IMEX Frankfurt to showcase the country’s MICE capabilities and secure more events.
“Our sector strategy, which focuses on attracting business events, is aligned with our national government’s key priority areas. A big part of our secured events for the next few years cover sectors such as Medical Sciences, Life Sciences, Agriculture, Creative industries and Manufacturing. We are committed to driving this even more so that we can continue to meaningfully contribute to the Tourism Sector Recovery Plan,” said Zinhle Nzama, Acting Chief Convention Bureau Officer at the South African National Convention Bureau (SANCB).
IMEX Frankfurt brings together global event planners, attracting more than 1 000 buyers.
South Africa regained its position as a top business events destination in Africa and ranks 42nd globally in the International Congress and Convention Association’s 2022 ranking, which was released in 2023.
“The SANCB has been hard at work partnering with various cities and provinces to secure big events. Already, various established international and regional meetings, incentives, conferences and exhibitions are making a welcome return, with 87 conferences secured to take place between 2023 and 2027 and contributing more than R2 billion to the South African economy,” said Nzama.
Team South Africa is joining other African countries such as Rwanda, Kenya and Uganda at IMEX Frankfurt.
