A new Coast Tourism Circuit has been launched by Kenya’s Ministry of Tourism and Wildlife to increase tourist numbers through a co-ordinated strategy across national and county governments, alongside private-sector partnerships.
The initiative, aimed at both local and international markets, includes collaborative marketing efforts and the development of tailored tourism packages to attract visitors to the Kenyan coast.
Rebecca Miano, Tourism and Wildlife Cabinet Secretary, emphasised the importance of unified efforts to revitalise tourism in the region. “We want to be more organised and are looking to develop a unified work plan to address issues and mobilise resources effectively.” She added that the sector’s recovery post-COVID-19 required continued collaboration.
The tourism sector, one of Kenya’s major foreign currency earners, has set a target to attract 2.5 million visitors in 2024, with a goal to increase this number to three million by 2026 and five million by 2027. Miano noted that the involvement of youth as goodwill ambassadors was central to the growth strategy, stating that their “innovation and creativity will be crucial to driving industry growth”.
The circuit links diverse coastal attractions across counties such as Mombasa, Kwale, Kilifi, Lamu, and Tana River, known for their sandy beaches, historic landmarks, and unique wildlife reserves.
Key sites in the circuit include Fort Jesus in Mombasa, Tsavo East National Park, Watamu Marine Park, and the Kaya forests in Kilifi County, a Unesco-listed heritage site and significant cultural landmark for the Mijikenda people.
Abdullswamad Shariff Nassir, Mombasa Governor, expressed support for the initiative, highlighting the role of Mombasa as a tourism hub. He noted the county’s plans for further development of attractions such as Mama Ngina Park and emphasised the importance of the partnership to increase tourism numbers in the region.
The Governor also called for the national government to transfer management of certain sites, such as Mama Ngina Park, to county authorities to streamline development efforts.
The circuit also includes attractions such as the Shimba Hills National Reserve, Boni-Dodori Reserve, and Haller Park, each offering unique ecological and cultural experiences. This co-ordinated approach is expected to strengthen Kenya’s positioning as a top African tourist destination while promoting sustainable growth across coastal counties.
